Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news. What do you think?
Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer marketing around as a viable, strong online marketing go-to.
To no surprise, people tend to trust other people — not companies — when they want to know something about a product. People don’t want to be talked at by a brand these days — they want to talk with their peers through blogs, demonstration videos, product reviews, comments, and social media shares. (more…)