User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.
So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. (more…)