You might have heard a famous origin story. The ones like the famous tales of Google and Apple’s humble beginnings in friends’ garages. Perhaps the more infamous tale of Mark Zuckerberg’s Facebook creation adventures in ‘The Social Network’ movie spring to mind.
The most successful marketing and branding campaigns come from an idea that grabs people and resonates with who they are. Telling the story of your inception can epitomize the idea that defined your brand in the first place. Likewise, it can inspire your audience to become invested in your future. (more…)