Categories : Social Media , Success

Grow Your Business with Social Media Advertising

Grow Your Business with Social Media Advertising

If you’re not utilizing social media advertising in 2019, your business is in for a rude awakening. With 37% of the world’s population (2.8 billion people!) using social media platforms, you cannot afford to ignore it any longer.

Google and Facebook have created a very successful business model for themselves by continually updating their search algorithms. Businesses are encouraged to invest more money in digital advertising with every update.

This year, it’s going to be pay-to-play, more than ever. Are your numbers still dropping? Why are you still not investing in social media advertising? Love it or hate it, in any industry you need Google and social media ads for active growth in 2019. (more…)

Categories : Success , Websites

The Difference Between User Experience (UX) and Customer Experience (CX)

The Difference Between User Experience (UX) and Customer Experience (CX)

UX and CX are different, but both are necessary. A business can have an outstanding product or service, but if the visual layout of their website or app falls short, then existing and potential customers are going to be turned off quickly.

Making a good first impression is the beginning of User Experience (UX) but not the end.

Once customers are on board, signed up, and using your services, this is where Customer Experience (CX) comes into play. Every interaction a customer has with the brand, from social media to phone calls and in-person meetings, is CX.

It is a common mistake to use these terms interchangeably. There are similarities, but true professionals know the differences.   (more…)

Categories : Branding , Online Marketing

5 Iconic Album Covers & What They Say About Branding

5 Iconic Album Covers & What They Say About Branding

Music generally reflects the period it’s composed in. Something new comes from something old. And the roots and inspiration behind the most iconic album covers are apparent within the sound and imagery of each record.

Some bands did nothing more than plaster a photo of themselves on their hit album cover. In these cases, the novelty and new sound of the music sold itself.

However, visual artwork and music have always gone hand in hand, and some of the best albums to grace the charts owe part of their sales to the imagery adorning their vinyl iconic album covers and disc cases.

Let’s explore a few of the most iconic albums and how their album artwork became integral to each band’s public image and overall branding. (more…)