I’m a rule breaker. I like to get involved, dig in and break stuff. It’s the only way to learn, and in my opinion, it is the best way to constantly be discovering what’s best for you or your business. […]
Categories : Online Marketing , Presentations
Categories : Influencer Marketing , Social Media
In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions.
Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making updates that almost require you to be a real, available, active person in the here-and-now. Whereas that is a smart move for business, it is a hard strategy to deal with for small businesses that already struggle to provide a consistent social media presence.
So, you think you’re pretty tech-savvy? You know a few things about the social media world and even taught your grandma how to use “The Google”? Maybe you’re a digital marketer and are used to things like tracking your posted content and keeping tabs on your target market.
Well, even if all of this is true, I am here to inform you that there is a dark, largely unreachable, hugely pervasive part of the Internet that goes unnoticed by most of the world. Its name? Dark Social.
You may have come across the term “Dark Social” during some of your late-night internet sessions and thought, “hey, is this that area of the web where unmentionable things are shared among friends?” You’d be close if you thought that, but not quite spot-on.
What is Dark Social?
Dark Social really refers to the traffic websites and content platforms get from private peer-to-peer sharing. In essence, every time you share one of those funny fail videos with your best friend using a messenger app, you’re participating in Dark Social web traffic. It cannot be tracked and is a hassle when it comes to modern marketing tactics.