Currently, most businesses are failing to take full advantage of influencer marketing — or they are using the tactic incorrectly. Many are neglecting tools like SEO that could take their influencer marketing further. Earlier this month, Boostability released a webinar to address this very issue. The speaker, Caz Bevan, is the founder of Blue | Be Impossible and is the Director of Marketing at Boostability.
And she was an influencer marketer long before the technique became mainstream. (more…)