Categories : Online Marketing , Social Media

Influencer Marketing and SEO Webinar from Boostability

Influencer Marketing and SEO Webinar from Boostability

Currently, most businesses are failing to take full advantage of influencer marketing — or they are using the tactic incorrectly. Many are neglecting tools like SEO that could take their influencer marketing further. Earlier this month, Boostability released a webinar to address this very issue. The speaker, Caz Bevan, is the founder of  Blue | Be Impossible and is the Director of Marketing at Boostability.

And she was an influencer marketer long before the technique became mainstream. (more…)

Categories : Online Marketing , Social Media

Why You Need to Reserve Your Social Media Names Right Now

Why You Need to Reserve Your Social Media Names Right Now

Deciding to create a social presence for your brand is just the beginning — you also need to determine which channels you should focus on. The huge number of options make it impossible to be active everywhere, which means you need to determine early on what the best social media networks will be for your business. The key? You only need to be where your customers are. (more…)

Categories : Online Marketing , Social Media

How to Set Up a LinkedIn Company Page

How to Set Up a LinkedIn Company Page

LinkedIn plays a different role to other social media platforms. Yes, it allows you to reach new potential customers, but it also does more than that. When you create a LinkedIn company page and connect to your employees, you show the human side of your brand. Plus, the platform is ideal for finding new talent to grow your business.

Step 1: Create a LinkedIn Profile

Before you can create a company page for LinkedIn, you need a personal profile. Use your real first and last name for this. Then, start adding people you know to your network straight away (including other people at your business). Too few connections will mean that you are unable to create a company page. (more…)

Categories : Online Marketing , Social Media

How to Set Up a Profile on Instagram for Your Business

How to Set Up a Profile on Instagram for Your Business

Whether they’re looking for inspiration, entertainment, or information, online users are drawn to Instagram. All content on the platform is images and videos, which has made it popular among the 18-to-29 age group.

There are now 1 billion monthly active users on Instagram. This means quality matters more than ever — great news for businesses who have professional content creators at their disposal. To start developing your own brand presence on the platform, you need an Instagram business account.

Step 1: Create a Page on Facebook

You need a Facebook page before you can set up a business profile for Instagram. Check out these instructions for how to create one. (more…)

Categories : Online Marketing , Social Media

How to Set Up a Twitter Account for Your Business

How to Set Up a Twitter Account for Your Business

Being on Twitter keeps you in the loop about the latest news and industry developments. Plus, it allows you to join in the conversation, showing that your brand is aware and relevant. If you often blog about time-sensitive topics, Twitter is a must. However, it is also ideal to have a profile if you just want to share your blog posts regularly with a wider audience or you want to keep up with the current trends.

Step 1: Create an Account

There is no special type of account for businesses on Twitter. Sign up with your name, phone number or email, and a password. You have 50 characters for your name and it’s distinct from your username (or handle), which means you have space to write your full business name. (more…)