Do you know what kind of return on investment, or ROI, you’re getting from your social media strategy? Measuring your social ROI is essential because it tells you whether your social marketing strategy is working — or not. (Let’s face […]
Social media agency trends change frequently, but they’re important to analyze and adapt to. As a social media agency, how do you meet the modern challenges of packaging and pitching your services? How do you finding the right fit with clients and meet their needs – all at a fair price? (more…)
User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.
So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. (more…)
Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news. What do you think?
Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer marketing around as a viable, strong online marketing go-to.
To no surprise, people tend to trust other people — not companies — when they want to know something about a product. People don’t want to be talked at by a brand these days — they want to talk with their peers through blogs, demonstration videos, product reviews, comments, and social media shares. (more…)
The only constant in the marketing world is change — and change is exactly what you need to expect in 2019. Even before the last holiday present is unwrapped and the smell of pumpkin spice coffee fades from the air for one more year, it’s time to start planning your strategy for the new year.