All posts by C. Leger

Deal or Dive: the Anti-Trend Generation

Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. 

But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it. Continue reading Deal or Dive: the Anti-Trend Generation

What Marketers Post vs. Social Posts Consumers Want on Social

Marketers prioritize content based on what they think their customers want to see. However, a new study shows that what brands post doesn’t always see eye-to-eye with the social posts consumers want.

In the report, 1,253 consumers and 2,060 social media marketers were surveyed.

What is working, though, is that customers and marketers agree on what the top ten content types are. Marketers just don’t always seem to post about these in the most profitable ratio.

Let’s first look at the top ten types of posts that are mutually beneficial to marketers and customers. Continue reading What Marketers Post vs. Social Posts Consumers Want on Social