All posts by Maggie Black

User Experience And SEO: Making Them Work Together

User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.

So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. Continue reading User Experience And SEO: Making Them Work Together

Getting It Right: The Dos And Don’ts Of Influencer Marketing

Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news.  What do you think?

Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer marketing around as a viable, strong online marketing go-to.

To no surprise, people tend to trust other people — not companies — when they want to know something about a product. People don’t want to be talked at by a brand these days — they want to talk with their peers through blogs, demonstration videos, product reviews, comments, and social media shares. Continue reading Getting It Right: The Dos And Don’ts Of Influencer Marketing

What Your Social Media Marketing Team Needs To Succeed

The only constant in the marketing world is change — and change is exactly what you need to expect in 2019. Even before the last holiday present is unwrapped and the smell of pumpkin spice coffee fades from the air for one more year, it’s time to start planning your strategy for the new year.

Continue reading What Your Social Media Marketing Team Needs To Succeed

How To Avoid A Social Media Nightmare And Carve Out The Perfect Posts

In the spirit of Halloween, we decided it was time to discuss something truly terrifying for brands everywhere: major social media mistakes and their consequences for your brand.

It’s terribly easy to make a social media nightmare come true. People use social to stay informed and be entertained, and nothing does both like a social media post gone awry. A post that is unintentionally humorous or outrageously insensitive can pick up steam and go viral in a matter of hours — and that’s not the kind of social attention your brand wants to see!

Continue reading How To Avoid A Social Media Nightmare And Carve Out The Perfect Posts