Category Archives: Online Marketing

Deal or Dive: the Anti-Trend Generation

Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. 

But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it. Continue reading Deal or Dive: the Anti-Trend Generation

User Experience And SEO: Making Them Work Together

User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.

So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. Continue reading User Experience And SEO: Making Them Work Together

Getting It Right: The Dos And Don’ts Of Influencer Marketing

Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news.  What do you think?

Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer marketing around as a viable, strong online marketing go-to.

To no surprise, people tend to trust other people — not companies — when they want to know something about a product. People don’t want to be talked at by a brand these days — they want to talk with their peers through blogs, demonstration videos, product reviews, comments, and social media shares. Continue reading Getting It Right: The Dos And Don’ts Of Influencer Marketing

What Marketers Post vs. Social Posts Consumers Want on Social

Marketers prioritize content based on what they think their customers want to see. However, a new study shows that what brands post doesn’t always see eye-to-eye with the social posts consumers want.

In the report, 1,253 consumers and 2,060 social media marketers were surveyed.

What is working, though, is that customers and marketers agree on what the top ten content types are. Marketers just don’t always seem to post about these in the most profitable ratio.

Let’s first look at the top ten types of posts that are mutually beneficial to marketers and customers. Continue reading What Marketers Post vs. Social Posts Consumers Want on Social

5 Iconic Album Covers & What They Say About Branding

Music generally reflects the period it’s composed in. Something new comes from something old. And the roots and inspiration behind the most iconic album covers are apparent within the sound and imagery of each record.

Some bands did nothing more than plaster a photo of themselves on their hit album cover. In these cases, the novelty and new sound of the music sold itself.

However, visual artwork and music have always gone hand in hand, and some of the best albums to grace the charts owe part of their sales to the imagery adorning their vinyl iconic album covers and disc cases.

Let’s explore a few of the most iconic albums and how their album artwork became integral to each band’s public image and overall branding. Continue reading 5 Iconic Album Covers & What They Say About Branding