Category Archives: Branding

Deal or Dive: the Anti-Trend Generation

Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. 

But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it. Continue reading Deal or Dive: the Anti-Trend Generation

5 Iconic Album Covers & What They Say About Branding

Music generally reflects the period it’s composed in. Something new comes from something old. And the roots and inspiration behind the most iconic album covers are apparent within the sound and imagery of each record.

Some bands did nothing more than plaster a photo of themselves on their hit album cover. In these cases, the novelty and new sound of the music sold itself.

However, visual artwork and music have always gone hand in hand, and some of the best albums to grace the charts owe part of their sales to the imagery adorning their vinyl iconic album covers and disc cases.

Let’s explore a few of the most iconic albums and how their album artwork became integral to each band’s public image and overall branding. Continue reading 5 Iconic Album Covers & What They Say About Branding