Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation.
But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it. Continue reading Deal or Dive: the Anti-Trend Generation
Whether you love it or hate it, influencer marketing really works. Some people say that for 2019, influencer marketing is set to fall flat and become yesterday’s news. What do you think?
Hopefully, after reading this post you’ll have an understanding of the do’s and don’ts that will inspire you (and others) to keep influencer marketing around as a viable, strong online marketing go-to.
To no surprise, people tend to trust other people — not companies — when they want to know something about a product. People don’t want to be talked at by a brand these days — they want to talk with their peers through blogs, demonstration videos, product reviews, comments, and social media shares. Continue reading Getting It Right: The Dos And Don’ts Of Influencer Marketing
In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions.
Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making updates that almost require you to be a real, available, active person in the here-and-now. Whereas that is a smart move for business, it is a hard strategy to deal with for small businesses that already struggle to provide a consistent social media presence.
Continue reading Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest