Category Archives: SEO

User Experience And SEO: Making Them Work Together

User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.

So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. Continue reading User Experience And SEO: Making Them Work Together

How to connect a WordPress blog to an existing Non-WordPress site without losing SEO value

Recently, I’ve had experience-after-experience with a variety of businesses asking the same question:  Can I host JUST my blog with a site like WordPress without losing any SEO value?

The immediate answer?  Sure!  That can absolutely be done and your SEO will still love you for it so long as it is done right!

Let’s go over a few basics.  Feel free to browse to the Q&A that best suits you.

Continue reading How to connect a WordPress blog to an existing Non-WordPress site without losing SEO value

How to Set Up Google My Business

Google no longer has a social media service, but it does have Google My Business, which is the next best thing. Setting up a Google My Business account will put you on Google Maps and enable you to manage your business listing on Google.

Step 1: Open a Google Account

If you’ve already opened a Google account for your YouTube channel, it’s best to use the same one for your Google My Business account. Otherwise, you can use your regular Google account or create a new one for business activities.

Step 2: Sign Up

Once you have a Google account, you’ll find the option to sign in to My Business by clicking on the icon made up of nine dots in the top right corner of the screen.

Step 3: Search for Your Business

Look for your business using its name and address.

Google will present you with several options to claim your business, which may include using a postcard, through a phone call, by email, or instantly.

If someone has already claimed your business, you’ll need to choose “Request ownership” and fill out the form that follows.

There is also the possibility that your business won’t appear. In this case, you need to add it yourself. Find it on the map and fill out the form that appears.

With Google My Business set up, you have many possibilities to better connect with your customers. You can chat with prospects, use Google My Business posts, and even create a single-page website.