Category Archives: Social Media

Deal or Dive: the Anti-Trend Generation

Marketing in 2019 is going to be a completely different animal from before. Social activity and exposure will be challenging when marketing toward the anti-trend generation. 

But why is this happening? Basically, Generation Z is not easily impressed. And they don’t like joining bandwagons just for the heck of it. Continue reading Deal or Dive: the Anti-Trend Generation

What Marketers Post vs. Social Posts Consumers Want on Social

Marketers prioritize content based on what they think their customers want to see. However, a new study shows that what brands post doesn’t always see eye-to-eye with the social posts consumers want.

In the report, 1,253 consumers and 2,060 social media marketers were surveyed.

What is working, though, is that customers and marketers agree on what the top ten content types are. Marketers just don’t always seem to post about these in the most profitable ratio.

Let’s first look at the top ten types of posts that are mutually beneficial to marketers and customers. Continue reading What Marketers Post vs. Social Posts Consumers Want on Social

Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions.

Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making updates that almost require you to be a real, available, active person in the here-and-now. Whereas that is a smart move for business, it is a hard strategy to deal with for small businesses that already struggle to provide a consistent social media presence.

Continue reading Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

Dark Social: Shedding Light on Private Social Networks

So, you think you’re pretty tech-savvy? You know a few things about the social media world and even taught your grandma how to use “The Google”? Maybe you’re a digital marketer and are used to things like tracking your posted content and keeping tabs on your target market.

Well, even if all of this is true, I am here to inform you that there is a dark, largely unreachable, hugely pervasive part of the Internet that goes unnoticed by most of the world. Its name? Dark Social.

Continue reading Dark Social: Shedding Light on Private Social Networks

Redefine Your 2019 Social Media Marketing Strategy

It’s remarkable how 2018 is speeding toward the finish line. You may be working on your holiday marketing strategy, but before you finish that up, do you have your 2019 social media marketing strategy mapped out?

If not, it’s time you look at your social media marketing goals for 2019.

What are your objectives, and how will you accomplish them? Without setting parameters, goals become useless because these are the specifics that allow you to align your actions with your outcomes.

For success, a social media marketing strategy must not only be concise and measurable but also specific.

Continue reading Redefine Your 2019 Social Media Marketing Strategy