Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions.

Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making updates that almost require you to be a real, available, active person in the here-and-now. Whereas that is a smart move for business, it is a hard strategy to deal with for small businesses that already struggle to provide a consistent social media presence.

Continue reading Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

Dark Social: Shedding Light on Private Social Networks

So, you think you’re pretty tech-savvy? You know a few things about the social media world and even taught your grandma how to use “The Google”? Maybe you’re a digital marketer and are used to things like tracking your posted content and keeping tabs on your target market.

Well, even if all of this is true, I am here to inform you that there is a dark, largely unreachable, hugely pervasive part of the Internet that goes unnoticed by most of the world. Its name? Dark Social.

Continue reading Dark Social: Shedding Light on Private Social Networks

Redefine Your 2019 Social Media Marketing Strategy

It’s remarkable how 2018 is speeding toward the finish line. You may be working on your holiday marketing strategy, but before you finish that up, do you have your 2019 social media marketing strategy mapped out?

If not, it’s time you look at your social media marketing goals for 2019.

What are your objectives, and how will you accomplish them? Without setting parameters, goals become useless because these are the specifics that allow you to align your actions with your outcomes.

For success, a social media marketing strategy must not only be concise and measurable but also specific.

Continue reading Redefine Your 2019 Social Media Marketing Strategy

Dark Social: The Future of Online Marketing

You may have come across the term “Dark Social” during some of your late-night internet sessions and thought, “hey, is this that area of the web where unmentionable things are shared among friends?” You’d be close if you thought that, but not quite spot-on.

What is Dark Social?

Dark Social really refers to the traffic websites and content platforms get from private peer-to-peer sharing. In essence, every time you share one of those funny fail videos with your best friend using a messenger app, you’re participating in Dark Social web traffic. It cannot be tracked and is a hassle when it comes to modern marketing tactics.

Continue reading Dark Social: The Future of Online Marketing

How Consuming Social Media Has Changed

In 2018, social media came of age! Twenty-one years ago, the completely forgotten social media site – SixDegrees – gave us a glimpse into our connected future. Now, social media is the always-on portal to our real-time world.

If you use the internet, you’re consuming social media. It’s a fact, 98% of internet users are on social channels already. Social media sites are where everyone hangs out. About a third of our online time is spent on social media – over two hours every day and growing.

Continue reading How Consuming Social Media Has Changed