It’s the most wonderful time of the year…
And piecing together this holiday infographic is one of my favorite annual traditions.
Surprising Holiday Stats
- 68% of shoppers visit YouTube for buying suggestions
- 37% of respondents give themselves a 🎁
- 50% of 🎄 purchases are unplanned
- 20% of consumers leave per second of website load time
- 50% of all holiday sales will be from a 📱device
- 35% of product purchases will be made from AI 🤖recommendations
- 3%+ of purchases will be by 🗣️voice-command
Every year, there’s a new stat that comes as a surprise. For example, 68% of shoppers visit YouTube for product buying suggestions was a head scratcher for me. I don’t consume video like the average person.