Categories : Online Marketing , Social Media

Social Media & The Evolution of Transparency

Social Media & The Evolution of Transparency

Transparency is the new normal. In general, we trust people we know and hold their recommendations in high regard. So we often believe that they will be more transparent. For decades, earning the trust of consumers has been a central goal for marketers. This is more important today.

People are more connected, and thanks to the Internet, ideas spread like wildfire. Almost anyone with an Internet-connected device can talk about your brand. Also, it only takes one unfavorable review to sink the ship. This is a concern for many companies. Social media has shifted power to the customer. Luckily, consumers are telling organizations how to conduct themselves in order to win their favor.

In fact, 86 percent of Americans want businesses to be transparent. That is according to Research by Sprout Social. Also, the same study found that consumers feel companies are obligated to be transparent.  (more…)

Categories : Social Media , Success

Grow Your Business with Social Media Advertising

Grow Your Business with Social Media Advertising

If you’re not utilizing social media advertising in 2019, your business is in for a rude awakening. With 37% of the world’s population (2.8 billion people!) using social media platforms, you cannot afford to ignore it any longer.

Google and Facebook have created a very successful business model for themselves by continually updating their search algorithms. Businesses are encouraged to invest more money in digital advertising with every update.

This year, it’s going to be pay-to-play, more than ever. Are your numbers still dropping? Why are you still not investing in social media advertising? Love it or hate it, in any industry you need Google and social media ads for active growth in 2019. (more…)

Categories : Branding

How Your Origin Story Can Help to Build Your Brand

How Your Origin Story Can Help to Build Your Brand

You might have heard a famous origin story. The ones like the famous tales of Google and Apple’s humble beginnings in friends’ garages. Perhaps the more infamous tale of Mark Zuckerberg’s Facebook creation adventures in ‘The Social Network’ movie spring to mind.

The most successful marketing and branding campaigns come from an idea that grabs people and resonates with who they are. Telling the story of your inception can epitomize the idea that defined your brand in the first place. Likewise, it can inspire your audience to become invested in your future. (more…)

Categories : SEO , Websites

User Experience And SEO: Making Them Work Together

User Experience And SEO: Making Them Work Together

User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.

So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. (more…)