Categories : Branding

How Your Origin Story Can Help to Build Your Brand

How Your Origin Story Can Help to Build Your Brand

You might have heard a famous origin story. The ones like the famous tales of Google and Apple’s humble beginnings in friends’ garages. Perhaps the more infamous tale of Mark Zuckerberg’s Facebook creation adventures in ‘The Social Network’ movie spring to mind.

The most successful marketing and branding campaigns come from an idea that grabs people and resonates with who they are. Telling the story of your inception can epitomize the idea that defined your brand in the first place. Likewise, it can inspire your audience to become invested in your future. (more…)

Categories : Branding , Online Marketing

5 Iconic Album Covers & What They Say About Branding

5 Iconic Album Covers & What They Say About Branding

Music generally reflects the period it’s composed in. Something new comes from something old. And the roots and inspiration behind the most iconic album covers are apparent within the sound and imagery of each record.

Some bands did nothing more than plaster a photo of themselves on their hit album cover. In these cases, the novelty and new sound of the music sold itself.

However, visual artwork and music have always gone hand in hand, and some of the best albums to grace the charts owe part of their sales to the imagery adorning their vinyl iconic album covers and disc cases.

Let’s explore a few of the most iconic albums and how their album artwork became integral to each band’s public image and overall branding. (more…)