Categories : Online Marketing , Social Media

Social Media & The Evolution of Transparency

Social Media & The Evolution of Transparency

Transparency is the new normal. In general, we trust people we know and hold their recommendations in high regard. So we often believe that they will be more transparent. For decades, earning the trust of consumers has been a central goal for marketers. This is more important today.

People are more connected, and thanks to the Internet, ideas spread like wildfire. Almost anyone with an Internet-connected device can talk about your brand. Also, it only takes one unfavorable review to sink the ship. This is a concern for many companies. Social media has shifted power to the customer. Luckily, consumers are telling organizations how to conduct themselves in order to win their favor.

In fact, 86 percent of Americans want businesses to be transparent. That is according to Research by Sprout Social. Also, the same study found that consumers feel companies are obligated to be transparent.  (more…)

Categories : Social Media , Success

Grow Your Business with Social Media Advertising

Grow Your Business with Social Media Advertising

If you’re not utilizing social media advertising in 2019, your business is in for a rude awakening. With 37% of the world’s population (2.8 billion people!) using social media platforms, you cannot afford to ignore it any longer.

Google and Facebook have created a very successful business model for themselves by continually updating their search algorithms. Businesses are encouraged to invest more money in digital advertising with every update.

This year, it’s going to be pay-to-play, more than ever. Are your numbers still dropping? Why are you still not investing in social media advertising? Love it or hate it, in any industry you need Google and social media ads for active growth in 2019. (more…)

Categories : Online Marketing , Social Media

What Marketers Post vs. Social Posts Consumers Want on Social

What Marketers Post vs. Social Posts Consumers Want on Social

Marketers prioritize content based on what they think their customers want to see. However, a new study shows that what brands post doesn’t always see eye-to-eye with the social posts consumers want.

In the report, 1,253 consumers and 2,060 social media marketers were surveyed.

What is working, though, is that customers and marketers agree on what the top ten content types are. Marketers just don’t always seem to post about these in the most profitable ratio.

Let’s first look at the top ten types of posts that are mutually beneficial to marketers and customers. (more…)

Categories : Influencer Marketing , Social Media

Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

Overcoming the Challenges of Influencer Marketing on Instagram, YouTube, & Pinterest

In the world of increasing real-time media and dark social networks, influencer marketing has rapidly become a “do-or-die” part of marketing for successful brands looking to raise awareness, increase their authority, and drive conversions.

Companies struggle to remain relevant in a world where authenticity rules. Social media networks are pushing that authenticity buzzword by making updates that almost require you to be a real, available, active person in the here-and-now. Whereas that is a smart move for business, it is a hard strategy to deal with for small businesses that already struggle to provide a consistent social media presence.

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