Categories : Social Media , Success

Grow Your Business with Social Media Advertising

Grow Your Business with Social Media Advertising

If you’re not utilizing social media advertising in 2019, your business is in for a rude awakening. With 37% of the world’s population (2.8 billion people!) using social media platforms, you cannot afford to ignore it any longer.

Google and Facebook have created a very successful business model for themselves by continually updating their search algorithms. Businesses are encouraged to invest more money in digital advertising with every update.

This year, it’s going to be pay-to-play, more than ever. Are your numbers still dropping? Why are you still not investing in social media advertising? Love it or hate it, in any industry you need Google and social media ads for active growth in 2019. (more…)

Categories : Success , Websites

The Difference Between User Experience (UX) and Customer Experience (CX)

The Difference Between User Experience (UX) and Customer Experience (CX)

UX and CX are different, but both are necessary. A business can have an outstanding product or service, but if the visual layout of their website or app falls short, then existing and potential customers are going to be turned off quickly.

Making a good first impression is the beginning of User Experience (UX) but not the end.

Once customers are on board, signed up, and using your services, this is where Customer Experience (CX) comes into play. Every interaction a customer has with the brand, from social media to phone calls and in-person meetings, is CX.

It is a common mistake to use these terms interchangeably. There are similarities, but true professionals know the differences.   (more…)

Categories : Be Impossible , Success

Nothing Fails Like Success

Nothing Fails Like Success

Steven Spielberg was rejected by the University of Southern California 3 times before he dropped out to become a director. Colonel Sanders was rejected 1009 times when he tried selling his fried chicken recipe before deciding to just start KFC. Thomas Edison created 10,000 failed prototypes of his electric bulb before succeeding. And my personal favorite, perhaps one of today’s most newsworthy “failure stories” comes from SpaceX. SpaceX had over one dozen failed or uncontrolled launches and/or landings of the Falcon 9 and Falcon Heavy launches. Yet in the end, we are going beyond the moon! SpaceX is successfully delivering to the space station, returning, and landing rockets in a way that makes colonizing Mars seem completely within reach.

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