Categories : Success , Websites

The Difference Between User Experience (UX) and Customer Experience (CX)

The Difference Between User Experience (UX) and Customer Experience (CX)

UX and CX are different, but both are necessary. A business can have an outstanding product or service, but if the visual layout of their website or app falls short, then existing and potential customers are going to be turned off quickly.

Making a good first impression is the beginning of User Experience (UX) but not the end.

Once customers are on board, signed up, and using your services, this is where Customer Experience (CX) comes into play. Every interaction a customer has with the brand, from social media to phone calls and in-person meetings, is CX.

It is a common mistake to use these terms interchangeably. There are similarities, but true professionals know the differences.   (more…)

Categories : SEO , Websites

User Experience And SEO: Making Them Work Together

User Experience And SEO: Making Them Work Together

User experience and SEO are two things that need to work together. You’ve already optimized the keywords your website is using, updated your meta descriptions, got your social sites in good operating order, and learned how to provide authoritative, interesting content that’s relevant to today’s consumers.

So, why aren’t you getting those click-throughs and conversions? Why are your bounce rates still so high? Frankly, you may still be overlooking something that’s more essential than ever to good search engine optimization (SEO): the end user’s experience. (more…)

Categories : Online Marketing , SEO , Websites

How to connect a WordPress blog to an existing Non-WordPress site without losing SEO value

How to connect a WordPress blog to an existing Non-WordPress site without losing SEO value

Recently, I’ve had experience-after-experience with a variety of businesses asking the same question:  Can I host JUST my blog with a site like WordPress without losing any SEO value?

The immediate answer?  Sure!  That can absolutely be done and your SEO will still love you for it so long as it is done right!

Let’s go over a few basics.  Feel free to browse to the Q&A that best suits you.

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