Unless you’ve been living under a rock, you already know what Facebook is and why having a presence on the platform is essential for your brand. Facebook has users of all ages and all demographics, meaning if your customers are active online, a large percentage of them are definitely on Facebook.
Businesses looking to join Facebook should create a page rather than a profile. This will provide you with a number of additional functions, all designed to help you reach your audience and measure the results. Such features include analytics, the chance to create ads, and the opportunity to add more people to manage your page.
It’s just as easy to create a page as it is to set up a personal profile.
Step 1: Create a Page
To give your business a presence on Facebook, you want a page rather than a regular profile. You can set one up at facebook.com/business, clicking on the “Create a Page” button in the right hand corner.
You’ll need to specify what type of business you have, choosing between business or brand and community or public figure.
Step 2: Fill in Your Details
To complete the setup of your page, Facebook will ask you for some basic information, including your name and the category of your business. For the category, start typing and Facebook will display possible options for you to select. Once you’ve input this information, click “Continue.”
Step 3: Upload Photos
You need to upload a profile picture and a cover photo to complete your profile. Refer to this size guide to make sure that you use the correct dimensions for your images, as well as for any visuals you post.
Step 4: Describe Your Business
Make sure that everyone knows what your business is about and why you matter by adding a short description of up to 155 characters.
Step 5: Choose Your Username
This step is extra important — you can set up a page with any name you want, but your username is unique. It will form your URL and you’ll give it to users to tell them how to find you on the platform. If you neglect to reserve the name you want, you could lose it to someone else. Choose a username as similar to the name of your page and business name as possible. As you are limited to 50 characters, it may need to be shorter.
Step 6: Complete All the Fields
To finish setting up your page, go through all the fields in the “About” tab and fill as many of them as necessary. This may include your start date, mission, contact info, awards, products, and menu. You should also write your story, which is a longer version of your description.
To ensure that users see your Facebook page and interact with you on the platform, you’ll need to create a posting schedule. Monitor what types of content receive the most engagement and find out the best times to post. This will help you develop the optimal strategy and gain the greatest impact from your Facebook presence.